Click here for
Start-Up Conference 2014
Presentation Slides


The Annual Start-Up Conference is a full-day conference and a platform where start-up owners, entrepreneur-enabling agencies, private providers, government agencies, and other supporting organizations meet up to share information and network!

This year's Start-Up Conference addresses the importance of productivity and innovation for entrepreneurs as winning formulas to not only survive, but to excel in managing and growing their business.

An impressive line of representative speakers from agencies & affiliates, namely Singapore Productivity Association (SPA), Singapore Business Federation (SBF), the Accounting and Corporate Regulatory Authority (ACRA), Inland Revenue Authority of Singapore (IRAS), and Industry luminaries from financial institutions, telecommunications and technology sectors would share with the audience how they can more effectively manage and grow your business.

Participants will receive updates on a range of critical areas such as compliance matters, government schemes, securing working capital, managing cash flow, setting and measuring productivity targets, understanding the duties as a Director, and many more!

Who Should Attend

  • Start-ups with up to 7 years of operation
  • Aspiring & Existing Entrepreneurs
  • Sole Proprietors
  • Partnership Representatives

Conference Agenda

8:00 am Registration & Morning Coffee
9:00 am

Welcome Address

Ms. Chen Yew Nah, Managing Director, DP Information Group
9:10 am

Keynote Presentation
Productivity for Start-Ups: Opportunities and Challenges

Mr. Low Hock Meng, Executive Director, Singapore Productivity Association
9:40 am

SME Landscape: Key Developments and Challenges

Mr. Lam Kong Hong, Director, SMEC Secretariat, Singapore Business Federation
10:10 am Coffee Break
10:35 am

Strategies for SMEs to Innovate

Ms. Tan May Lin, General Manager, Sales Division, Epson Singapore Pte Ltd
11:05 am

Forum Discussion: Achieving Success through Productivity and Innovation
Moderator: Professor Tan Wee Liang, SMU

Panel Members:
Mr. Low Hock Meng, Executive Director, Singapore Productivity Association
Mr. Lam Kong Hong, Director, SMEC Secretariat, Singapore Business Federation
Mr. Lawrence Yong, Co-Founder, CEO; MoolahSense Private Limited
12:30 pm




1:30 pm

Directors' Responsibilities and Important legal Requirements under ACRA Administered Acts

Mr. Kenny Kung, Assistant Director (Prosecutions), Accounting and Corporate Regulatory Authority

Productivity through Workplace Organisation

Mr. Quek Aik Teng, Consultant,
Singapore Productivity Association
2:00 pm

1. What Start-ups need to know about Corporate Tax
2. Productivity and Innovation Credit (PIC) Scheme

Ms. Ang Siok Peing, Principal Tax Officer,
Inland Revenue Authority of Singapore

Strategies for Managing Telecommunications costs in the Business

Ms. Joanne Ho, Marketing Consultant,
Phoenix Communications Pte Ltd
2:30 pm

Manage your marketing database to be in compliant with Personal Data Protection Act / Do-Not-Call Rules

Ms. Chen Yew Ju, Senior Manager, Bureau Services, DP Bureau Pte Ltd

Leveraging on the Innovation and Capability Voucher Scheme

Mr. Chris Fuggle, Director of Regional Outsourcing – Asia Pacific, Mazars LLP
3:00 pm

The Fundamentals of Competition Law in Singapore

Mr. Timothy Chew Soo Chun, Deputy Director,
Competition Commission of Singapore

Working Capital for Start-Ups

Mr. Andy Koh, Business Head, Emerging Business,
3:30 pm

Tea Break

3:45 pm

Meet the Mentors Session

Mr. Chris Fuggle, Director of Regional Outsourcing - Asia Pacific, Mazars LLP
Mr. Lim Song Joo (Aka SJ Lim), Founder & CEO, BWG Consulting Pte Ltd
Mr. Quek Aik Teng, Consultant, Singapore Productivity Association
4:30 pm

Lucky Draw

*The Conference Programme is subject to change without prior notice.

Presentation Slides

Mr. Quek Aik Teng
Principal Consultant
Singapore Productivity Association
Mr. Lam Kong Hong
Director, SME Committee
Capacity Building Division
Singapore Business Federation
Ms. Tan May Lin
General Manager, Sales Division
Epson Singapore
Mr. Kung Yong Jin
Head of Enforcement
Accounting and Corporate Regulatory Authority
Ms. Ang Siok Peing
Principal Tax Officer
Inland Revenue Authority of Singapore
Ms. Joanne Ho
Marketing Consultant
Phoenix Communications Pte Ltd
Mr. Andy Koh
Business Head, Emerging Business
Global Enterprise Banking

How to Get There


A convenient way to reach Devan Nair Institute is via MRT. The nearest station is the Jurong East Interchange. Upon which, please use Exit B to leave the station and walk down along Jurong Gateway Road. Devan Nair institute is a cool 10 minute walk away, located at the second traffic junction.

By Public Bus

In the following are the nearest bus stop and their respective bus services.

Toh Guan Road Bus Stop:
Bus Services: 52,105, 188, 333, 502, 543, 657

Boon Lay Way Bus Stop:
Bus Services: 98, 99

Jurong East Bus Interchange:
Bus Services: 51, 52, 66, 78, 79, 97, 97e, 98, 98M, 105, 143, 143M, 160, 183, 197, 333, 334, 335, 506

*Refer to map

By Car

Should you choose to drive, you can reach Devan Nair Institute through major highways such as the Pan-Island Expressway (PIE) or the Ayer Rajah Expressway (AYE).

With only 80 public car park lots available at the Devan Nair institute, alternative car parks available nearby are at IMM shopping mall, which is just a short 1 minute walk away, or the HDB car park lots at Jurong East View (along Jurong East Street 21), which requires a 5 minute walk.

*Refer to map
TERMS AND CONDITIONS: Please note that your registration will only be confirmed upon receipt of full payment or confirmation/acknowledgement email. DP Bureau Pte Ltd reserves the right to make changes to the programme without prior notification due to unforeseen circumstances. No withdrawal or cancellation on the participants part will be entertained but a replacement is allowed. We regret that no refunds will be made for cancellation or non-attendance.


Monday, 22 September 2014
8:00am to 4:30pm


The Devan Nair Institute
For Employment and Employability (e2i)

80 Jurong East St 21
Singapore 609607

How To Get There


Strategic Partners:

Supporting Organisations:

Official Online Media Partner

For enquiries, call 6829 9800 or email to